EYE IN THE WILD
The Safal Group® takes pride in being a socially responsible corporate citizen. Managed by the Safal MRM Foundation, the EYE IN THE WILD campaign was launched to create conversations, through a photography, around issues relating to the environment and finding sustainable solutions to them.
The annual campaign was launched in 2017 and has since then been run only in Kenya. One element of the ecosystem is selected annually to inspire the theme. The focus in previous years has been Wildlife Conservation (2017), Forest Conservation (2018) and Water Conservation (2019).
In 2019, the campaign was introduced to 2 other East African countries namely Uganda & Tanzania.